Our poor little dollar is weak right now. The Euro just gained an all-time high over the dollar. At the time that I write this, the US Dollar equals $1.5958 for every Euro.
When I traveled through Europe, I used to measure the value of the dollar based on how much it actually cost me to buy a Coke in a can. It was the Coke Index, I guess you could say. I traveled in the years from '97-'00 (prior to the introduction of the Euro) and a Coke at home was about $.75 to $1.00 most places. In Europe, I could pay $1.25 - $2.00 for a Coke. What do you think it is now? Probably like $3.50.
http://www.cnn.com/2008/BUSINESS/04/16/inflation.europe.ap/index.html
10 years ago
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